Rugby: a new visual identity for the Women's Six Nations with TikTok as title sponsor

Six Nations Rugby has unveiled the new logo and visual identity for the Women's Six Nations Tournament, now named the "TikTok Women's Six Nations," announced the body on 02/03/2022.

"Charged with a sense of energy and led by an electric purple colour palette, Six Nations Rugby has invigorated the look and feel of the Women's Championship to deliver a progressive, engaging, and digital-first identity that will form part of a fresh approach to content and storytelling. Intended to resonate with existing fans and captivate new audiences, the reimagined brand identity joins a recent set of firsts for the Women's Six Nations," explained Six Nations Rugby.

TikTok (Douyin in Asia), a Chinese social network, has become the first title sponsor of the Women's Six Nations Tournament following a four-year (2022-2025) agreement with Six Nations Rugby Ltd on 27/01/2022. The 2022 edition of the women's competition will take place from 26/03 to 30/04/2022. TikTok is also an official partner of the men's competitions organised by Six Nations Rugby: the Guinness Six Nations Tournament and the Autumn…