2021-22 Coppa Italia: 5.98 million viewers in Italy for Fiorentina - Juventus on Canale 5

ACF Fiorentina (Serie A TIM) - Juventus FC (Serie A TIM), semi-final first leg of the 2021-22 Coppa Italia Frecciarossa (0-1), drew an average of 5.98 million viewers in Italy on the private free-TV channel Canale 5 (Mediaset group), on Wednesday 02/03/2022 (kick-off at 21:00 CET), according to data from the audience measurement institute Auditel.

This figure represented an audience share of 24.7% and ranked the channel belonging to the Mediaset group at the top of the audiovisual market at prime time on 02/03/2022.

AC Milan (Serie A TIM) - FC Inter Milan (Serie A TIM), another semi-final first leg (0-0), played the day before (kick-off at 21:00 CET), drew an average of 6.03 million viewers on Canale 5. Audience share: 23.9% (Auditel data).

The second legs of the semi-finals will take place on 20 and 21/04/2022.

Mediaset acquired the free-to-air and pay-TV broadcasting rights in Italy to the Coppa Italia and the Supercoppa Italiana for the 2021-2024 cycle on 01/07/2021. The rights were acquired for €48.2m per year according to Italian media. This is 37% higher than the 2018-2021…