Tennis: Hologic (medical tech, USA), title sponsor of the WTA Tour from 2022

News Tank Football - Paris - News #244175 - Published on
©  WTA
Hologic WTA Tour - ©  WTA

Hologic, a US medical technology company, has become the title sponsor of the WTA Tour, the women's professional tennis circuit organised by the WTA, as part of a "multi-year alliance," on 03/03/2022. The agreement, is "the largest global sponsorship in WTA history and Hologic’s first worldwide sponsorship."

"The groundbreaking partnership allows both organizations to rally around their collective mission to champion women while modernizing their respective industries of healthcare and sports. Hologic will be integrated into the WTA across all platforms, including net signage at all WTA tournaments and virtual advertising at WTA 1000 and 500 events. As the official health partner of the WTA, Hologic becomes the founding partner of Hologic WTA Labs, a WTA initiative focused on health innovation and research-based projects specific to female athletes," explained the WTA.

This announcement comes the day after the publication of part of the WTA's 2022 calendar (the WTA 125s), which confirms the absence of tournaments in China in 2022, as of 03/03/2022. On 01/12/2021, WTA president Steve…

©  WTA
Hologic WTA Tour - ©  WTA

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