AC Milan: launch of a collection made from upcycled shirts with Puma and Koché (FRA, fashion)

AC Milan (Serie A TIM) has joined forces with its equipment manufacturer Puma and French fashion brand Koché to launch a ready-to-wear collection designed from recycled football shirts, "completely reworked in limited edition," announced the club on 25/02/2022. This capsule collection was unveiled at Paris Fashion Week (28/02 to 08/03/2022).

"Koché founder and creative director, Christelle Kocher, chose her favorite unused AC Milan Puma jerseys and mixed them with Koché's upcycled fabrics and prints from former seasons. The concept is to redesign, cut, sew and embellish the garment that becomes a luxury Koché piece with the perfect athleisure touch of AC Milan by Puma," said the Milanese club.

"Since its launch, Koché fights for values of openness in fashion: diversity and inclusivity of genders, body shapes and origins. Values that are fully shared by AC Milan, which has in equity, diversity and inclusion the very cornerstones of the Club's purpose and long-term vision," added the club, which also recently launched a "retro" collection consisting of reissues of its 1995-96 season…