Champions League: head-to-head FC Bayern Munich - FC Salzburg (Round of 16 2^nd leg, 08/03/2022)

With more than 98 million followers on social media (Facebook, Twitter, Instagram and TikTok, as of 08/03/2022), FC Bayern Munich (Bundesliga) has 98 times as many as FC Red Bull Salzburg (Admiral Bundesliga), who total just under 1 million, as the two clubs prepare to face each other in the second leg of their 2021-22 Champions League Round of 16 match at the Allianz Arena (Munich, GER) on Tuesday, 08/03/2022 (kick-off at 21:00 CET).

With a brand value of €1.068bn, Bayern was ranked fifth in the "Football 50 2021" ranking published in May 2021 by the American company Brand Finance, a consultancy firm specialised in strategy and brand valuation. The German club was also third place (with $4.215bn/€3.87bn) in the Top 20 "World's Most Valuable Soccer Teams" (excluding real estate) as established by the American business magazine Forbes in April 2021, while their Austrian rivals were absent from both rankings.

In terms of attendance, Bayern has an average of 30,200 spectators at the Allianz Arena (75,000 capacity), for a stadium fill rate of 40.3%. The capacity of German stadiums has…