Italy: adidas to succeed Puma as equipment supplier of the FIGC's national teams from 2023

adidas will become the official equipment supplier of the Italian Football Federation's (FIGC) national teams from 01/01/2023, announced the Italian body on 09/03/2022.

"The Federazione Italiana Giuoco Calcio is proud to announce a long-term partnership with adidas. Starting from January 2023, the Italian national teams (men, women, youth, futsal, beach soccer and esports) will wear adidas products," explained the Italian Federation. The new agreement is said to be accompanied by an annual payment of €23m, according to Italian media.

The German equipment manufacturer will succeed Puma, which has equipped the Italian Federation's teams since 2003 (€19m per year over the 2016-2022 cycle). Puma will provide the Squadra Azzura's kit for the last time at the 2022 World Cup in Qatar from 21/11 to 18/12/2022.

• Kappa Sector: equipment manufacturer Brands: Kappa, K-way Founded: 1916, sports equipment manufacturer since 1967 Owner: BasicNet CEO: Marco Boglione Workforce: roughly 500 employees (Basic… equipped the Italian national football team between 1999 and 2002.
  
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