FC Barcelona: Spotify, main shirt sponsor and title partner of the Camp Nou from 2022-23

Spotify, a music and podcast streaming platform, will become the new main partner of FC Barcelona (LaLiga Santander) from 2022-23, announced the two parties on 15/03/2022.

• Spotify has been awarded the naming rights to the Camp Nou, granted "for the very first time in the club's history" the stadium will be renamed as the "Spotify Camp Nou" from 2022-23 (duration undisclosed).
• The platform, which has 381 million users (180 million of which are paid subscribers), will also display its logo on Barcelona's men's and women's first-team kit as the main shirt sponsor for four seasons (2022-2026) and training kit sponsor for three seasons (2022-2025).
• Spotify is also the "official audio streaming partner" of the Catalan club. 

"The vision for the partnership is to create a new platform to help artists interact with Barcelona's global community of fans. Spotify and FC Barcelona will work together to create opportunities for the iconic shirt to be a space that celebrates artists from across the world," said the Swedish company founded in Stockholm in 2008.

The deal for visibility on…