Fan engagement: "NFTs are a powerful tool for connecting with fans" (D. Geisser, collectID)

"NFTs are a powerful tool for connecting with fans, who love their club and are therefore willing to share their data with it," said David Geisser, co-founder and CEO of collectID, a Swiss company whose technology uses a blockchain to certify physical products and thus prevent counterfeiting, on 10/03/2022.

The American, whose company has partnered with Brazilian club Clube Atlético Mineiro to create NFTs linked to a jersey co-designed with fans (see below), spoke at a conference entitled "How NFTs are impacting fan engagement in sport?" organised by Le Tremplin, a sports innovation platform, at its premises in the Stade Jean-Bouin (Paris, FRA).

"Thanks to collectID technology, the club was able to increase the price of the jersey by 10% and generate $400,000 in additional revenue. 6,000 buyers (out of 120,000 in total) went directly to make other purchases on the club's app after acquiring the shirt as an NFT, without any additional advertising," added David Geisser.

"Everything can be "NFTised" and the limit is just imagination. This is the Web3 market, a sustainable market of 5…