Fan engagement: "NFTs are a powerful tool for connecting with fans" (D. Geisser, collectID)

"NFTs are a powerful tool for connecting with fans, who love their club and are therefore willing to share their data with it," said David Geisser, co-founder and CEO of collectID, a Swiss company whose technology uses a blockchain to certify physical products and thus prevent counterfeiting, on 10/03/2022.

The American, whose company has...