FFF: Fast food company KFC becomes official partner through 2018

The fast food chain KFC (Kentucky Fried Chicken) became the partner of the FFF (French Football Federation) for the 2014-18 period on 03/09/2014. KFC will be the official partner of the French men's, women's and youth national teams, as well as a partner of amateur football.

"This nationwide partnership is unprecedented for the brand in France (...) It also enables the 168 KFC restaurants to reinforce their support for amateur sport and is in line with its sponsorships with local clubs, initiated in many municipalities where KFC is implanted," said the company.

As part of the partnership, KFC organised "KFC avec les Bleus," a contest on Twitter on 03/09/2014 where fans could win tickets for the friendly fixture France-Spain at the Stade de France (Saint-Denis) on 04/09/2014 (21:00 CET).

"To celebrate our partnership with KFC, there are tickets for France vs Spain to win! Retweet and follow @KFCFrance to participate!"

€83.5m per year for the FFF's partnerships in the 2014-18 period (+11.6% compared to 2010-2014)

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