Formula 1: MSC Cruises, global partner of Formula One Group from 2022

MSC Cruises, the Geneva (SUI)-based cruise line of the MSC Group (shipping), has become a global partner of Formula One Group from the 2022 season as part of a multi-year agreement, announced the body on 21/03/2022.

The cruise line's logo is now displayed on the signage of F1 circuits. "MSC Cruises and Formula 1 are collaborating to bring some of MSC’s most technologically advanced and glamorous ships port-side during select Grand Prix weekends, enabling MSC Cruises’ impressive fleet to complement the high-end experience of Formula 1 and drive global visibility for its brand," said Formula One Group.

MCS has the status of global partner, the highest level of sponsorship in F1, alongside Aramco (oil and gas), Crypto.com (crypto-assets), DHL (logistics), Emirates (airline), Heineken (beer), Pirelli (tyres) and Rolex (watchmaker).

• "Through this unique partnership MSC Cruises will be able to leverage Formula 1’s growing global fanbase to showcase its extensive offering of quality holidays at sea and bring the thrill of Formula 1 to MSC Cruises global audience as its ships sail to more…