"Paris Saint-Germain (Ligue 1 Uber Eats) is launching 'Paris est magique' ('Paris is magic'), a podcast mini-series with 8 episodes retelling the founding moments and memorable stories about Paris Saint-Germain since it was created 1970," announced the club on 23/03/2022. The first episode, dedicated to the former Chadian international Nambatingue Toko, was released on the same day.
"Hosted by David Butler, each episode envelops the listener in an immersive story, enriched with accounts from the story’s protagonists," said Paris Saint-Germain.
"In these 15-minute episodes, one released per week, Paris Saint-Germain fans will be able to rediscover the legend of the Rouge & Bleu, remember the players who forged unbreakable bonds with Brazil, discover the mysteries of a tour on the high seas, and relive the golden years that saw the club reach the elite ranks of French football," said the Parisian club, which is "convinced of the success of this format and already preparing a new season with brand new stories."
To access the "Paris est magique" podcast series, click here.
"Retelling the club's history to the younger generations" (J.-M. Ribes, Paris SG)
• The aim of this mini-series, the first one the club has made in podcast format, is to retell the club’s history to the younger generations.
• These 8 episodes feature the protagonists of each story, those that have made Paris Saint-Germain what it is today.”
Jean-Martial Ribes,Vice President Communications @ Moët Hennessy (Groupe LVMH) managing director in charge of communications at Paris Saint-Germain, 23/03/2022
France/Ligue 1 Uber Eats: FC Nantes, Olympique de Marseille and the LFP also have their own podcasts
In March 2019, the LFP launched "Le Beau Jeu", an English-language podcast aimed at its international fans that reports on Ligue 1 news every week.
The body then released a French-language podcast called "Rond Central", with 16 episodes on the history of Ligue 1, which was broadcast from June 2019 to November 2020.
On the club side, Olympique de MarseilleActivity: French professional football club
Primary partners:
• Puma (kit supplier): since 2018-19 until 2028
• CMA CGM (container ship owner): main shirt sponsor since 2023-2028
Premium…
launched OM Podcast on 23/10/2019 to mark its 120th anniversary, with 120 audio contents around the club's history available throughout the 2019-20 season.
FC NantesActivity: French professional football club
Main partners:
• Synergie (human resources): main shirt sponsor, 2013-2026
• Macron (equipment supplier): 2020-2025
Premium partners:• Hellfest…
also developed its own weekly podcast from September 2020, in partnership with regional radio station Alouette.
Paris Saint-Germain (PSG)
Activity: French professional football club
Top sponsors: • Nike (equipment supplier): €20m per year from 2014-15 to 2018-19, between €70-90m for the 2019-2032 cycle
• Qatar Airways (airline): main shirt sponsor from 2022-23 estimated at €60-70m per season; premium partner from 2019-2022 at €5m-10m per season
Premium partners:
• QTA/Visit Qatar (tourism) • Ooredoo (mobile phone operator)
• QNB (bank) • Visit Rwanda/Rwanda Development Board (tourism): training kit shirt sponsor, sleeve sponsor of the women's team, 2019-2028 (€15m per season)
• Aspetar (healthcare and medical equipment): since 2014-15 • beIN Sports (pay-TV) • EA Sports (video games)
• ParionsSports (FDJ, sports betting): 2022-2028, €5m
• Accor (hotels): training sleeve sponsor for 2022-2030, main shirt sponsor for 2019-2022
• Snipes (streetwear & sneakers marketplace): back shirt sponsor, 2024-2027
• Bitpanda (crypto): since 2024-25
• Beyond Developments (real estate, UAE): sleeve sponsor until 2028-29
• Whoop (sports technology)
Official partners: • Socios.com (blockchain): since 2018-19 • Christian Dior (luxury): official tailor, since 2021-22
• Matchain (Web3): 2024-2027 • American Express (financial services) • Haier (home appliances): 2025-2028 • Stanley 1913(drink & foodware): since 2025-26
• Groupe Potel et Chabot (events catering): 2025-2028 • Zing Coach (fitness) • Harvey (AI): since 2025-26
• MatchWornShirt (match-worn jersey auctions)
• BYD (cars) : 2026-2029
Regional partners:
• SK Magic (air purifiers): in South Korea and Malaysia, since 2025
• Water MTIS (mineral water): in Georgia, 2025-2029
Merchandise distributor:
• Fanatics (USA): until 2029-30, e-commerce, product manufacturing and licensing
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