Paris Saint-Germain: ALL (Accor) offers a shirt treasure hunt on Google Street View (navigation)

Accor, via its ALL (Accor Live Limitless) lifestyle programme, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) by launching a gamification initiative consisting of an online treasure hunt using the Google Street View 3D virtual navigation service, announced the French hotel group on 24/03/2022. The feature is available in four languages (French, English, Spanish and German).

"Like in a video game, the players have 10 days (from 24/04 to 02/04/2022) to explore, via Google Street View, 150 Accor hotels and find, using a given clue, a maximum number of Paris Saint-Germain shirts. Three shirts can be found each day," said the Accor group, which may no longer be the main shirt sponsor of Paris SG from 2022-23 (see below).

"Throughout the operation, the more virtual shirts players collect, the more chances they have to win exceptional gifts: the latest Paris Saint-Germain shirt, unique experiences by ALL (signed shirts and VIP tickets for the Parc des Princes) or even stays in Accor hotels," added the French group, which has carried out numerous fan engagement…