UK: the Viaplay platform (Nent) to offer sports (hockey, handball, volleyball, athletics)

Viaplay, the pay streaming platform of Swedish audiovisual group Nent (Nordic entertainment group), will include live sports in its UK content line-up, starting from its launch in the country in the second half of 2022, announced the group on 24/03/2022.

"The company will initially focus on sports with an established Nordic connection. Viaplay intends to develop a broad offering in the UK over time that combines live sports with premium original Nordic content and more. The addition takes Viaplay’s European sports footprint to 11 markets," said Nent.

Sports rights acquired by Nent in the UK:
• IIHF Ice Hockey World Championship: 2024 to 2028;
• Champions Hockey League: 2023-24 to 2027-28;
• ISU figure skating and speed skating: 2023 to 2028 (ISU World Figure Skating Championships from 2024);
• EHF European Handball Championship, Champions League and European League (men and women): 2022 to 2030;
• CEV EuroVolley, Champions League, EuroBeachVolley and additional CEV volleyball competitions: 2022 to 2026;
• World Athletics Continental Tour Gold: 2023 to 2029;
• World Athletics Indoor Tour…