Ligue 1: Paris SG extend partnership with Panasonic to hygiene products

Paris Saint Germain (Ligue 1) extended their partnership with Panasonic, a group that specialises in the development and creation of electronic technologies, to women's and men's care hygiene products (razors, clippers, hair-dryers), the club announced on 04/09/2014. Panasonic has been a partner of Paris SG since 2013.

"The contract is the same duration, through June 2015. It is an extension relative to the product category. Our partnership with Panasonic was focused on TV, camera and video, and we have extended this partnership to a category that was not included originally. Rather than look for another brand in this specific category, which could have been a competitor of Panasonic, we chose to do this with them," said Paris Saint Germain to News Tank on 04/09/2014.

The brand "Panasonic for men" will be displayed on the advertising boards in the Parc des Princes. The brand will also organise events with supporters during home fixtures, as well as games and contests.

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