Tour de France: Strava (app), partner of the men's and women's races for three years (2022-2024)

Strava, a mobile application and platform for recording sports activities via GPS, has entered into a three-year partnership with the Tour de France and the Tour de France Femmes avec Zwift, according to Amaury Sport Organisation (ASO), the organising company of the two events, on 29/03/2022.

"For the first time ever, the Tour de France and the Tour de France Femmes avec Zwift will come to life inside the Strava app with a content hub dedicated to telling the story of the riders through their daily activity uploads and photos. Fans will be able to go inside Segments and relive the day's top performances, energizing and motivating their own athletic pursuits. The inaugural Tour de France Femmes avec Zwift in 2022 will be the most significant women's race in the world and Strava is supporting the event to bolster the ecosystem of women's cycling and create engaging new experiences for fans and racers alike," continued ASO.

"Strava's partnership also includes supporting L'Étape du Tour de France, the one-day, 16,000 amateur rider mass start event held in France on 10/07/2022, which…