"The partnership with Paris FC marks the beginning of sports sponsorship for our group" (Monoprix)

"Our partnership with Paris FC marks the beginning of sports sponsorship for Monoprix. The group chose Paris FC to initiate this process because many of its shops are located in the Paris region, which will allow a large number of customers to benefit from the advantages of this sports partnership," said Monoprix, a French supermarket and retail chain belonging to Groupe Casino, to News Tank Football on 29/03/2022.

Monoprix became the official partner of Paris FC for its men's (Ligue 2 BKT) and women's (D1 Arkema) teams until 2023-24, on 22/03/2022. The French group has the status of official partner, the third level in Paris FC's sponsorship hierarchy. This partnership aims to put in place "a number of initiatives to promote gender equality."

"Over the next two years, Monoprix and Paris FC plan to set up joint actions to promote the sport, notably by organising operations with women players to support their project, as well as inviting them to internal events. Monoprix also plans to organise events with Paris FC in its Parisian shops," explained the French group.

"The actions…