NFT: AS Monaco FC, first Ligue 1 club to be linked to an NFT consultancy agency (Capital Block)

Capital Block, a consultancy agency for sports organisations specialised in NFTs, is to become the "official NFT agency" of AS Monaco FC (Ligue 1 Uber Eats) from 2021-22, in order to support the Monaco club in developing its own digital assets, announced the club on 29/03/2022.

"AS Monaco thus becomes the first football club in Ligue 1 - and one of the first in Europe - to collaborate with an NFT consulting agency and benefit from top-level support in the development of its own NFT offerings. In return, Capital Block becomes the official NFT agency of AS Monaco and will benefit from visibility on the club's various communication supports," said the club, which is already involved in the crypto-asset sector via a partnership with Socios.com (fan tokens, see below).

"Through this partnership, Capital Block will participate in the development of AS Monaco's NFT strategy, supporting it in the discovery of this new universe and contributing to the development of its NFT community. In order to provide the best possible experience for the Rouge et Blanc fans, Capital Block will advise the…