ExclusiveKappa Europe: "We want to boost F1 merchandising" (Rémi Garnier, commercial and marketing director)

"This partnership with BWT Alpine F1 Team is a major step for us and is in line with our sponsorship strategy to develop our brand. Formula 1 has an incredible audience and visibility at the moment. We want to boost F1 merchandising," said Rémi Garnier, commercial and marketing director at Kappa Europe, to News Tank Football on 05/04/2022.

"We are investing mainly in four strong pillars: football, rugby, skiing and now motorsport. Our partnership with BWT Alpine F1 team is one of the most important in the group, but we will focus on continuing to invest in football, rugby and skiing. We want to refocus on these four well identified pillars, although this does not prevent us from exploring and being present in other sports. Esports could become the fifth of these pillars. We are still in the process of fully understanding the challenges of the field, expectations, ROI, etc.," explained Kappa's marketing director for France.

"In France, we are planning to develop initiatives that we have not yet communicated on, or have communicated little about: skiing will be an important project…