ExclusiveKappa Europe: "We want to boost F1 merchandising" (Rémi Garnier, commercial and marketing director)

"This partnership with BWT Alpine F1 Team is a major step for us and is in line with our sponsorship strategy to develop our brand. Formula 1 has an incredible audience and visibility at the moment. We want to boost F1 merchandising," said Rémi Garnier, commercial and marketing director at Kappa Europe, to News Tank Football on 05/04/2022.

"We...