Formula 1: Salesforce (CRM, sustainability), global partner of Formula One Group for €27.2m per year
Salesforce, a US-based CRM software company, has become a global partner of Formula One Group for five years (2022-2026) "to boost fan engagement and sustainability," announced the body on 05/04/2022.
The deal will be worth $30m (€27.2m) per year, according to Sky News on 14/03/2022. Salesforce joins F1's list of global partners, the body's...