Formula 1: Salesforce (CRM, sustainability), global partner of Formula One Group for €27.2m per year

Salesforce, a US-based CRM software company, has become a global partner of Formula One Group for five years (2022-2026) "to boost fan engagement and sustainability," announced the body on 05/04/2022.

The deal will be worth $30m (€27.2m) per year, according to Sky News on 14/03/2022. Salesforce joins F1's list of global partners, the body's highest level of sponsorship, alongside Aramco (oil and gas), Crypto.com (crypto-assets), DHL (logistics), Emirates (airline), Heineken (beer), Pirelli (tyres), Rolex (watchmaker) and MSC Cruises (cruise company).

"F1 will work with Salesforce - who have net zero emissions today and have achieved 100% renewable energy for their global operations - to accelerate its mission to reach net zero emissions by 2030. With Net Zero Cloud (a system that measures greenhouse gas emissions), Salesforce enable organisations to take tangible steps towards carbon neutrality," explained Formula One Group. The San Francisco, California-based company is also a partner of the Paris 2024 and Los Angeles 2028 Olympic and Paralympic Games.

• "F1 and Salesforce will…