Poland: MP & Silva becomes media adviser of Ekstraklasa SA for the sale of its 2015-2021 TV rights

The media rights agency MP & Silva became the media adviser for Ekstraklasa SA, the company that manages the professional football league of Poland, on 04/09/2014. The agreement, which includes the management and marketing of TV, mobile, and Internet rights of competitions organised by Ekstraklasa SA in both the domestic and international markets, has a term of six years. It takes effect in 2015-16 and ends at the conclusion of the 2020-21 season.

Ekstraklasa SA organises the T-Mobile Ekstraklasa (the Polish first division) as well as the League Cup, the Polish Super Cup, the Mloda Ekstraklasa -- a championship reserved for the U21 teams of the Polish first division clubs.

“We tried to work out the most efficient system of media rights distribution for several months now. Partnership with renowned agency MP & Silva is the result of our efforts," said Bogusław Biszof, president of Ekstraklasa SA

"This is just the beginning of the road to the final sale of the rights to show Ekstraklasa in 2015/2016 season and further. In coming weeks, with the agency’s help, we will start direct…