Sport UnlimiTECH: "With digital there's no limit to the packages we create" (J. Jalouzet, AS Monaco)

"In recent years, many sponsors have been digital only. What is interesting now is the notion of 'unlimited inventory'. Without digital, we are limited: on a shirt, we can only put a certain number of logos and the presence of too many sponsors can be detrimental to the brands. With digital, there is no limit to the packages that can be created and marketed. Sponsors who do not have the means to invest in an entry ticket to be visible on the shirt can enter via a digital sponsorship package that we create according to their means, and develop their commitment afterwards," said Julien Jalouzet, digital director at AS Monaco FC, on 25/03/2022.

Julien Jalouzet took part in the second stage of the Sport UnlimiTECH tour (a B2B event dedicated to Sportech, the sports and innovation sector) at the Allianz Riviera in Nice (Alpes-Maritimes, FRA) on Thursday 24 and Friday 25/03/2022. He spoke during a workshop entitled "New uses, new players, CSR approach: how is sponsorship being renewed?" alongside Magali Tézenas du Montcel, managing director at Sporsora, Céline Durand-Jobert, president and…