AC Milan: Konami to display its eFootball (video game) logo on the club's training kits from 2022-23

Video game publisher Konami will become the first training shirt sponsor of AC Milan (Serie A TIM) from 2022-23 as part of a multi-year agreement, announced the Milanese club on 07/04/2022. The Japanese publisher will feature the logo of its football video game eFootball (formerly named PES). The annual value of the agreement is estimated at €7-8m over six seasons (2022-2028) according to today's Italian media reports. 

"From 01/07/2022, Konami's eFootball logo will feature on the front of the men's team's official training kit, which will be worn by the players during their training sessions at the Milanello Sports Centre, as well as before every fixture in domestic and international competitions," explained AC Milan.

The Italian club welcomed its first sleeve (BitMex, trading) and back shirt (Wefox, insurance) sponsors for the 2021-22 season. The agreements were made possible by the evolution of the club's contract with Emirates, its current main shirt sponsor (see below).

Konami was previously an official partner of AC Milan between 2017-18 and 2019-20. The group had lost the…