NBA: after London and Milan, a third NBA Store in Europe to open in Paris in summer 2022

The National Basketball Association and Fanatics, an American manufacturer and distributor of licensed sports products, will open the first NBA Store in France, in Paris (FRA), during the summer of 2022, announced NBA France on 08/04/2022.

"The new store, which will be operated by retail giant Lids and located at 20 Boulevard Saint-Michel in Paris' Latin Quarter (5^th arrondissement), will mark the third NBA Store in Europe, joining London (ENG) and Milan (ITA)," said the body, which has "more than 400 NBA-branded retail stores and attractions worldwide."

"The more than 300-square-meter, three-floor store will feature an extensive range of official NBA and WNBA merchandise and memorabilia, including jerseys, apparel, headwear, sporting goods, toys and collectibles from major brands such as Nike, Mitchell & Ness, New Era and Wilson. The store will also feature exclusive NBA Paris-branded apparel and novelties as well as a customization area where fans can personalise NBA jerseys and hats for all 30 NBA teams," said the league, which will host a second NBA regular season game at the…