Twitter: Social network currently testing "Buy" button in tweets to purchase products online

Twitter is currently testing, on several American Twitter accounts, a "Buy" button in tweets that enable users to purchase products online, the social network announced on 08/09/2014.

With this button, the user can have access to the product's information and purchase it with a credit card. "Sellers will gain a new way to turn the direct relationship they build with their followers into sales," said Twitter on 08/09/2014.

The first accounts that will test this innovation are a "group of artists, brands, and nonprofit organizations," said the social network. Twitter added that "more partners [will] follow soon," on 08/09/2014.

Twitter quarterly advertising revenue: $277m (€206.71m) in the second quarter of 2014

• The social network Twitter achieved a turnover of $312m (€232.8m) in the second quarter of 2014, a 124% increase in one year (versus $139.3m, €104m), the company reported on 29/07/2014.
• Twitter's quarterly advertisement revenues increased by 129% in 12 months and reached $277m (€206.71m) on 30/06/2014.
• This increase was caused by the new tools offered to advertisers, such…