Bundesliga: Cazoo (vehicle e-commerce) signs its first partnership in Germany with SC Freiburg

Cazoo, a British online vehicle sales platform, will become the new main partner and main shirt sponsor of SC Freiburg (Bundesliga) as part of a "multi-year agreement" from 2022-23, announced the German club on 13/04/2022. Cazoo will become the shirt sponsor of all SC Freiburg teams and will be displayed on the sleeve of its senior women's team (Flyeralarm Frauen-Bundesliga).

"As the new main partner and shirt sponsor of SC Freiburg, Cazoo will receive extensive advertising rights at Sport-Club home matches in the Europa-Park stadium, this includes TV boards, media backdrops and online. In addition, SC Freiburg and Cazoo have agreed to focus on sustainability projects and campaigns as part of the new partnership and to develop these together. This could include campaigns on topics such as electric mobility and/or hybrid drive, but also joint projects in the environment or exercise area," explained SC Fribourg.

"Cazoo intends to use the partnership with SC Freiburg to raise its brand awareness in Germany," added the club. Cazoo succeeds Schwarzwaldmilch (dairy products), SC Freiburg's…