France: Sposora forum "Sports marketing and the challenges of innovation" on 25/09/2014 in Paris

Sposora, the inter-professional organisation of actors in sports economics, will organise its fourth "Assises de l'Économie du Sport" (forum on the economics of sport) with the theme "Sports marketing and the challenges of innovations" in Paris on 25/09/2014.

There will be two conferences during the day: "Sport as a show and sport as an activity: what benefits the consumer, the fan and the player?" and "What is the impact and opportunities for sporting events and brands?".

A case study titled "Athletes: witnesses or actors of innovation?", as well as interviews with major actors in the business on the issue of sport's adaptation to the social and media innovations are also on the agenda of this fourth forum on sports economics.

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Program of the Sporsora 2014 forum on the economics of sport

MORNING

• 9:00 Introductory remarks - Prospects and challenges for the sport of tomorrow.
• 9:30: Perspectives -…