Paris Saint-Germain: Goat (sneaker marketplace) to succeed QNB as sleeve sponsor 2022-2025 (€50m)

Goat, a sneaker and lifestyle accessories marketplace available in 170 countries, has become an official partner of Paris Saint-Germain (Ligue 1 Uber Eats) from 2021-22 and will become a sleeve sponsor from 2022-23 as part of a three-season partnership (2022-2025), announced the club on 14/04/2022.

The American company with 40 million customers has become an "official partner" (third level) of Paris Saint-Germain for the end of the 2021-22 season, the a "principal partner" (first level) from 01/07/2022. In addition to the shirt sleeve, the Goat logo will also be displayed on the club's training kit. Goat will pay a total of €50m to PSG, according to the French sports daily L'Équipe.

The e-commerce platform created in 2015 succeeds Qatar National Bank (QNB), the Parisian club's sleeve sponsor since 2011-12 (€5m/year) following the club's takeover by Qatar Sports Investments (QSI) on 30/06/2011.

Paris Saint-Germain will thus change their sleeve sponsor, but also their main shirt sponsor from 2022-23 as the French group Accor, partner of the club since 2019-20 via its lifestyle loyalty…