LFP/Commercial company: "A good initiative and a good deal for both parties" (Arnaud Simon)

"On paper, it's something positive (the creation of a commercial company by the LFP and the participation of the American investment fund CVC Capital Partners in the company with a 13% stake for €1.5bn). Vincent Labrune has succeeded in turning the crisis in French football into an opportunity. It's a good initiative taken by the LFP. I think it's a good deal for both parties. It can pave the way for other leagues in France if it works," said Arnaud Simon, CEO of In&Out Stories, a consultancy firm for national and international sports organisations, to News Tank Football on 14/04/2022.

"The model for the next consultation for media rights in the French market is bound to be different. I don't think we can continue with the rigid framework of a classic call for tenders, very legal but not economic enough. This framework must cover the business issues with the priority of serving the fans in mind," said Arnaud Simon.

"The club is the unique and irreplaceable unit of proximity and animation of fan communities. Beyond storytelling, I think it is necessary to think about a wider and…