USA: AB inBev (beer) launches "National Recycling League" for MLB and NFL fans

AB inBev, a Belgian brewing group, has activated its partnership with the National Football League (NFL) and Major League Baseball (MLB) and launched the "National Recycling League", an initiative "aiming to reduce waste on game day," announced the group on 12/04/2022. More than 10 franchises are participating in the initiative, as of 14/04/2022.

"In addition to in-stadium activations throughout regular season games, select partner teams will compete head-to-head in a new way as the brewer calls on MLB fans to join the National Recycling League and recycle their bottles and cans. The city of the participating team which has the highest recycling rate during home games will get a round of beer on Anheuser-Busch in celebration of their commitment to reducing waste on game day," said the brand. The initiative will be extended to the NFL when the 2022 regular season begins on 08/09/2022.

"The National Recycling League will leverage the scale and reach of the brewer's professional sports team and league partnerships to elevate how the beverage industry encourages recycling. The National…