ExclusiveParis Saint-Germain: "We believe we're the biggest seller of jerseys in the world" (Marc Armstrong)

"We believe that we are the biggest seller of jerseys in the world now. With our kits and our lifestyle collection, we are outselling every other club and Jordan Brand is a huge part of that. The business has grown from nothing to huge within the Nike business in a very short amount of time, especially in markets such as Asia or North America, but also everywhere including Europe," said Marc Armstrong, chief partnerships officer at Paris Saint-Germain (Ligue 1 Uber Eats), to News Tank Football on 14/04/2022.

"The positioning that we have created with these core collaborations with Jordan and lots of other brands, has created an environment in which we are a very strong proposition. For example, this season, we had a very disappointing defeat against Real Madrid CF (1-0, 1-3, 15/02 and 09/03/2022 in the Champions League Round of 16) and it hasn’t really impacted us commercially: merchandise and jersey sales are continuing at the same level, and we are still closing new partnerships such as the one with Goat (see below)," the chief partnerships officer of the club, which generated…