China: Migu and Zhibo8 acquire broadcasting rights for the last three 2021-22 Coppa Italia matches

China Mobile, a Chinese telecommunications operator, and Zhibo8, a streaming platform, have acquired the rights to broadcast the last three matches of the 2021-22 Coppa Italia Frecciarossa in China, under agreements negotiated with China Sports Media (CSM) in April 2022. China Mobile will broadcast the matches via its OTT platform Migu Video.

The two streaming services will broadcast the second legs of the semi-finals: FC Inter Milan - AC Milan on 19/04/2022 (0-0 first leg; kick-off at 21:00 CET) and Juventus FC - ACF Fiorentina on 20/04/2022 (1-0 first leg; kick-off 21:00 CET). The final, which will take place on 11/05/2022, will also be broadcast live on both platforms.

The Coppa Italia has not been broadcast in China for the last three seasons.

• China Sports Media acquired the rights to the Coppa Italia through the agency For Media, which holds the rights to the competition in several international markets.
• China Sports Media also acquired the rights to the Serie A TIM Italian first division. 20 clubs. in China for the 2021-2024 cycle, from Infront Sector: media rights and…