China: LaLiga becomes the first sports league to launch a "mini program" on the Alipay platform

News Tank Football - Paris - News #249225 - Published on 21/04/22 at 11:40
©  LaLiga
LaLiga becomes the first sports league to launch a mini-program on the Alipay platform - ©  LaLiga

LaLiga has become the first sports league in the world to launch a "mini-program" on Alipay, Alibaba Group's Chinese online payment platform, in order to "enhance its digital operation and deepen engagement with Chinese fans," announced the Spanish professional league on 20/04/2022.

"This launch brings LaLiga's Chinese fans new channels and...

©  LaLiga
LaLiga becomes the first sports league to launch a mini-program on the Alipay platform - ©  LaLiga

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