DAZN: launch of a sports betting service "DAZN Bet" in partnership with Pragmatic Group

Pragmatic Group, a technology platform and content provider for the sports betting and gaming industry, has become a strategic partner of DAZN as part of a multi-year agreement, announced DAZN on 20/04/2022. The agreement covers the creation of DAZN Bet, the first sports betting service operated by the OTT platform, which is scheduled to launch its beta version at the start of the 2022-23 football season.

"Under this exclusive, multi-year agreement, a new business headquartered in Gibraltar will launch and operate a new betting service under the DAZN Bet brand. DAZN Bet will leverage the DAZN customer base and brand under a licensing agreement with DAZN Group. Pragmatic Group will supply the underlying platform and content and be responsible for the ongoing product development," explained DAZN.

"The convergence of sports media and betting is the future. This historic partnership brings together the leading sports media company and a technology partner who is committed to developing innovative experiences for fans. It underscores DAZN's commitment to revitalise the sports viewing…