World Anti-Doping Agency: African broadcaster SuperSport becomes an official sponsor for 2 years

The World Anti-Doping Agency (WADA) has signed a sponsorship agreement with the African broadcaster SuperSport, according to the body on 20/04/2022. "The partnership is the first of its kind and will see SuperSport become an official WADA sponsor and continental partner for an initial period of two years."

"SuperSport will provide direct funding and in-kind value for the purposes of promoting and coordinating the protection of clean sport. SuperSport will provide WADA with advertising and promotional airtime to help spread the clean sport message and raise awareness on the dangers and consequences of doping, targeting young people, coaches, doctors, and parents," explained the World Anti-Doping Agency, adding that SuperSport will also take advantage of marketing rights to WADA's brands "to create joint awareness campaigns."

WADA ended the year with $38.5m (€31.3m) in resources in 2020, including $37.44m in grants, half from the IOC ($18.07m/€14.7m) and half from other public authorities ($18.39m), reported the body in its 2020 annual report. "WADA recorded a 2020 surplus (excess of…