Serie A: movie "Sin City" to be displayed on breast space of UC Samdoria's shirt during four matches

Lucky Red, the Italian company that specialises in film distribution, became the partner of UC Sampdoria (Serie A) and will display the movie "Sin City" on the breast space of the Genoa club's shirt, the two parties announced on 11/09/2014.

The partnership will run for four matches and will start with the fixture against Torino FC (Serie A, Matchday 2) on 14/09/2014. The contract is estimated at €80,000, the club added. AC Chievo Verona (Serie A) had set up a similar initiative during the 2004-05 season with the movie "Anaconda." Lucky Red and Sampdoria want to rely on digital communications to increase the visibility of the operation.

Massimo Ferrero, movie producer and owner of 60 cinemas in Rome, has been the owner and president of Sampdoria since 12/06/2014. "Is it the business that motivated me? I want spectacular football. Business and entertainment must go hand in hand," said Massimo Ferrero during his inauguration. He is the second movie producer to own a club in Italy, after Aurelio de Laurentiis with SSC Napoli (Serie A).

Sampdoria are currently looking for a main shirt…