Exclusive"On Twitch, the quality of the match is less important than on television" (L. Salvaudon, RMC Sport)

News Tank Football - Paris - Spotlight interview #249776 - Published on
©  D.R.
Laurent Salvaudon - ©  D.R.

"The first match broadcast live (on RMC Sport's Twitch channel) was Feyenoord Rotterdam - Slavia Prague in the Europa League quarter-finals (3-3, on 07/04/2022). It wasn't a major fixture, but there was a huge response, with an average of 8,000 people watching the game, even though the channel only had 20,000 followers. This is very satisfying," said Laurent Salvaudon, editorial director for the RMC Sport pay-TV package, to News Tank Football on 25/04/2022.

"We realised that on Twitch, the quality of the match is less important than on television. The atmosphere, the mood, the reading of the chat and the participation of the people present are more important than the match itself. The match is a common thread. But simply being able to broadcast matches, normally available via pay-per-view, generates enormous curiosity on Twitch," added Salvaudon.

RMC Sport partnered with Twitch to launch its free channel on the streaming platform on 07/04/2022. The Amazon subsidiary is funding part of the channel's costs and the deal with RMC Sport has been built around three types of content:
• A…

©  D.R.
Laurent Salvaudon - ©  D.R.

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode