Qatar 2022: The Look Company (signage, QAT) commissioned for stadium advertising

The Look Company, a Qatari company that provides signage solutions for advertising media, has become a regional supporter of the 2022 World Cup in Qatar, announced FIFA on 27/04/2022. The competition will take place in eight stadiums in the Persian Gulf emirate from 21/11 to 18/12/2022.

The partnership will be activated in the North and Central American regions. "The Look Company is planning to use this year’s tournament as an opportunity to showcase its stadium dressing and signage capabilities to 3.5 billion viewers around the world," said FIFA.

The company, founded in 2006 by Ed Burk, has provided branding and signage solutions for the FIFA Club World Cup 2019, the TotalEnergies CAF Super Cup and the WTA Qatar Total Open (tennis). The Look Company has offices in Canada, Switzerland and Qatar. The company's range of services include: "end-to-end design, hardware manufacturing, printing, kitting, project management and installation," explained the body.

The Doha-based group joins Claro (telecoms, MEX), Nubank (banking, BRA), Ooredoo (telecoms, QAT), GWC (logistics, QAT) and QNB Group…