OneFootball: $300m in fundraising and the creation of a blockchain-based joint venture

The football media platform OneFootball has raised $300m (€285m) to support its expansion into Web3, and has created the joint venture "OneFootball Labs" with the incubator Liberty City Ventures, the digital asset company Dapper Labs and the digital entertainment and blockchain company Animoca Brands, announced the three companies on 28/04/2022.

"The OneFootball Labs joint venture is set to deliver a new era of football fan consumption, providing accessible, affordable, and unique fan experiences that will drive mass adoption of blockchain technology in football. OneFootball Labs will enable clubs, leagues, federations and players to release digital assets and fan-centric experiences based on blockchain technology. These products will be offered at different price points to make them widely accessible and fans will also be able to purchase and store digital collectibles (NFTs) with just their email and a credit card," explained Animoca Brands.

The fundraising was led by Liberty City Ventures with support from Animoca Brands, Dapper Labs, DAH Beteiligungs, Quiet Capital, RIT Capital…