Endeavor: the American company buys 100% of its subsidiary in China and acquires On Location

News Tank Football - Paris - News #250164 - Published on
©  D.R.
Endeavor - ©  D.R.

Endeavor Group (formerly WME | IMG), a US-based sports and entertainment company, has acquired "100%" of On Location, a US-based hospitality company, as well as its subsidiary Endeavor China, announced the company based in Beverly Hills (California), on 28/04/2022.

"As a result of these transactions, the NFL's strategic investment platform, 32 Equity, which had previously been an equity holder in Endeavor's On Location business, converted that equity into equity interests in parent company Endeavor," explained Endeavor, parent company of the British agency IMG.

"Similarly, via a separate transaction, Endeavor China investors Sequoia Capital China, Tencent, and affiliates of FountainVest Partners converted their Endeavor China equity into equity interests in parent company Endeavor. These transactions enable Endeavor to streamline management and create operational efficiencies across these two businesses, while fully integrating them within its network," added Endeavor.

  • "Endeavor China, established in 2016 through a partnership with the aforementioned investors, is focused on
©  D.R.
Endeavor - ©  D.R.

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