Serie A TIM: AC Milan - ACF Fiorentina, the first football match to be broadcast in the metaverse

The Lega Serie A has teamed up with blockchain company ConsenSys and metaverse video game "The Nemesis" to broadcast AC Milan - ACF Fiorentina (1-0), on Matchday 35 of the Serie A TIM, in the metaverse on 01/05/2022 (kick-off at 15:00 CET).

"On the occasion of AC Milan - Fiorentina, thanks to TIM technology and exclusively in the MENA area, it was possible to watch the match inside the Lega Serie A room in The Nemesis metaverse. Fans and followers, entering the metaverse, were able not only to watch the match between the Rossoneri and the Viola, but also to interact inside the room with special games related to the world of Lega Serie A competitions and visit the Lega's official social channels," explained the Italian League on 02/05/2022.

"We have chosen to be the first to broadcast a football match in the Metaverse because we believe that the frontier of technological innovation is extremely important for a modern league such as the Serie A. The Middle East and North Africa represent a strategic area for us due to the dominant presence of Generation Z and the particular…