ExclusiveCazoo France: "Sports marketing is part of Cazoo's culture" (Romain Weill)

News Tank Football - Paris - Spotlight interview #250378 - Published on
©  Cazoo
Romain Weill, country manager at Cazoo France - ©  Cazoo

"Sports sponsorship is a marketing expense in the same way as display advertising (TV, print, etc.). Sports marketing is really part of Cazoo's culture: we have a balance between spending on sports sponsorship and more traditional marketing operations. It's a major line of expenditure," said Romain Weill, country manager at Cazoo France, to...

©  Cazoo
Romain Weill, country manager at Cazoo France - ©  Cazoo

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