ExclusiveCazoo France: "Sports marketing is part of Cazoo's culture" (Romain Weill)

"Sports sponsorship is a marketing expense in the same way as display advertising (TV, print, etc.). Sports marketing is really part of Cazoo's culture: we have a balance between spending on sports sponsorship and more traditional marketing operations. It's a major line of expenditure," said Romain Weill, country manager at Cazoo France, to News Tank Football on 03/05/2022.

The British online used car sales platform is expanding its activities in Europe with an aggressive sponsorship strategy. Cazoo is set to be the most represented main shirt sponsor among the 98 clubs in the European Top 5 in 2022-23 with at least six clubs under contract. The London-based group, which established itself in Germany, Spain and France at the end of 2021, will display its logo on the shirts of Olympique de Marseille (Ligue 1 Uber Eats, replacing Uber Eats), LOSC Lille (Ligue 1 Uber Eats, succeeding Boulanger), SC Freiburg (Bundesliga), Valencia CF, Real Sociedad (LaLiga Santander), as well as Aston Villa FC (Premier League, under contract since 2020-21, also under contract with Everton FC until the…