Italy: eBay (e-commerce), official partner of Lega Serie A competitions from 2021-22

eBay, an e-commerce and auction platform, has become an official partner for all competitions organised by the Lega Serie A from 2021-22, announced the Italian body on 03/05/2022.

"Lega Serie A is thus continuing the internationalisation of its brand. eBay (is) consolidating its visibility in Italy through a number of initiatives and activations that will be carried out at upcoming events," explained the League.

The partnership will be deployed on the occasion of the Primavera TIMvision Cup (U21) final on 04/05, and the Coppa Italia Frecciarossa final between Juventus FC and FC Inter Milan at the Stadio Olimpico in Rome (ITA) on 11/04/2022.

eBay is also a partner of the English Football League for the 2021-2024 cycle following an agreement on 05/08/2021. As part of the agreement, the EFL and eBay have launched an initiative to provide visibility for small businesses.

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• Sector: e-commerce
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