Rugby: IHG (hotels), official partner of European Cups for the 2022-2025 cycle

IHG Hotels & Resorts will become the "official hotels partner" of the EPCR from the 2021-2022 Heineken Champions Cup and Challenge Cup quarter finals until June 2025, announced the rugby body on 05/05/2022.

As part of the agreement, IHG will be second level partner of EPCR, "receiving a comprehensive rights package (in-stadium LED displays, social media campaigns and digital activations) designed to drive EPCR's global fanbase to IHG's exciting portfolio of brands and re-designed loyalty programme, IHG One Rewards. The partnership will allow IHG One Rewards members to redeem tickets and in-game experiences using rewards points, starting ahead of the EPCR Finals in Marseille on 27 and 28/05/2022," explained the body.

IHG, a group also involved in tennis (see below), joins DHL (logistics), Tissot (watchmaker), The Financial Times (media), Gilbert (balls) and Kappa (equipment) among the EPCR's commercial partners.

• IHG also entered into a multi-year agreement with the USTA, as the "official hotel partner" of the US Open Sector: Grand Slam tennis tournament Founded: 1968 Location…