Liverpool FC: Interwetten (betting), regional partner in the EMEA from 2021-22

Interwetten, a Maltese sports betting and gambling operator, has become a regional partner of Liverpool FC (Premier League) for Europe, Middle East and Africa (EMEA) as part of a multi-year partnership that begins in 2021-22, announced the Austrian-born company on 06/05/2022.

"As a trusted sports betting provider, we always strive for long-term partnerships and cooperation with an international reputation," said Stefan Sulzbacher, speaker for the board of Interwetten. The operator founded in 1990 in Vienna (AUT) is the second regional sports betting partner of Liverpool FC. 188Bet, a betting operator based in the Isle of Man, is Liverpool's official sports betting partner in the Asian market for the 2021-2024 cycle. The Merseyside club generated £217.58m (€253.1m) in sponsorship revenue in 2020-21.

"Through this partnership, Interwetten will aim to provide branded experiences and entertainment opportunities for football fans," explained the betting operator. Interwetten became an official partner of the NHL in 2022. The bookmaker is also a partner of several football clubs, including…