ExclusiveRugby: "We are very pleased with our streaming platform's audience figures" (F. Vergnol, EPCR)

"We are looking to the feedback and customer experience from last season and this season to continue to improve the service we offer through our streaming platform epcrugby.tv. That said, we are very pleased with this season's audience figures, which exceeded our expectations and give us many insights into the demographics of our fans and their consumption habits of live and delayed rugby matches," said François Vergnol, EPCR commercial and marketing director, to News Tank on 11/05/2022, ahead of the semi-finals of the European Rugby Cups (Heineken Champions Cup and EPCR Challenge Cup) on 14 and 15/05/2022.

The EPCR launched its OTT platform "epcrrugby.tv", set up by the British agency StreamAMG, on 18/09/2020. It broadcasts matches from both competitions "in territories where broadcast rights deals have yet to be concluded". "Russia (at war with Ukraine since February 2022) has been geo-blocked on our epcrugby.tv streaming platform until further notice," said the commercial and marketing director.

IHG Hotels & Resorts has become the "official hotels partner" of the EPCR from the…