UEFA: TikTok, official entertainment platform for the Women's Euro 2022 in England

TikTok (Douyin in Asia), a Chinese social network available in more than 150 countries and 75 languages, is extending its partnership with UEFA to become an official partner of the UEFA Women's Euro 2022, announced the video sharing platform on 12/05/2022. TikTok will therefore be the "official entertainment platform" of Euro 2022, which will be held in England from 06 to 31/07/2022.

"An official UEFA Women's Euro 2022 TikTok account ahead of the tournament, aims to inspire and entertain the global football community with exclusive behind-the-scenes content, plus current and archival footage. This has led TikTok to become a cultural home for all sports fandom across Europe, with the hashtag #womeninsports racking up almost a billion views," explained the Chinese social network.

TikTok was the first social network to become a "global sponsor" of Euro 2020 (postponed until 2021) through UEFA. The platform also became an official partner of the TotalEnergies 2021 AFCON Cameroon, held in 2022, as well as of the 2022 EHF Euro Handball, and the first title sponsor of the "TikTok Six…