GSW 2022: FIFA, Betclic, Paris Saint-Germain and Six Nations Rugby present their brand strategies

"FIFA Music is part of a branding strategy. Music brings many opportunities, many ways to monetise via licensing rights. There is also the entertainment component with ticketing, advertising, sponsorship, etc. So there are still a number of areas to explore. Working on this project with experts like Universal Music allows us to move in the right direction," said Jean François Pathy on 11/05/2022.

FIFA's marketing director spoke at Global Sports Week 2022, held at the Accor Arena in Paris (FRA) from 09 to 13/05/2022. Representatives from Betclic Group, Paris Saint-Germain and Six Nations Rugby (among others) also participated in a talk entitled "New revenues vs Legacy fans."

"Today, we are one of the top 50 sports franchises in the world. We are the fastest growing club in the world. Our positioning is unique because it embodies the artistic, musical and cultural values of Paris," explained Nadia Benmokhtar, head of brand development at Paris Saint-Germain.

"Betclic seeks to highlight all sports. By offering special events to provide new experiences, we are helping the Betclic Elite…