Global Sports Week 2022: conferences and debates at the Accor Arena (Paris, FRA), 09-11/05/2022

"We have just signed TikTok as the title partner of the women's competition (Six Nations Tournament), who are also supporting all our competitions. This helps us financially and allows us to attract this new audience," said Ben Morel, CEO of Six Nations Rugby, on 11/05/2022, during Global Sports Week 2022.

The third edition of this "first international forum in France dedicated to sport, combining digital and physical experiences across several countries," took place at the Accor Arena (Paris, 12^th arrondissement) from Monday 09 to Friday 13/05/2022. The first edition was held at the Carrousel du Louvre (Paris, 1^st arrondissement) from 06 to 07/02/2020, before a 2021 edition that combined in-person and remote sessions from five global hubs, including the lounges of the Eiffel Tower in Paris (7^th arrondissement).

"There are expectations for UEFA to play a stronger role in the sustainability agenda. We have a massive reach and we have the power to influence people on having better efforts. We want to make sure to not only commit to sustainability objectives for UEFA as an organisation…