Nent: the audiovisual group changes its name to "Viaplay group" (current name of the OTT platform)

Swedish audiovisual group Nent (Nordic entertainment group) has changed its name to "Viaplay" (the name of the group's streaming platform), following the approval by shareholders at the group's annual general meeting on 18/05/2022, announced Viaplay on the same day.

"The change reflects the company's strategic focus on the Viaplay streaming service, and its ongoing international expansion and continued Nordic growth. Viaplay will have a market presence in at least 21 countries by the end of 2023, including at least 16 direct-to-consumer markets for the Viaplay app and at least five partner markets for the Viaplay Select branded content concept. The company aims to have approximately 12 million Viaplay subscribers by the end of 2025," said the group.

"Viaplay Group's radio and advertising sales businesses have been rebranded as Viaplay Group Radio and Viaplay Group Ad Sales respectively. The company's studio operations were reorganised as Viaplay Studios in September 2021."

• The Viaplay streaming platform is due to be launched in the UK in the second half of 2022.
• The platform is…