2021-22 Women's Champions League: "55.9 million views before the final" (Katie Smith, DAZN)

"The viewership numbers (for the 2021-22 Women's Champions League) speak volumes, with 55.9 million views and counting across DAZN and DAZN’s UEFA Women’s Champions League YouTube channel from all corners of the world. Approximately 70% of this can be attributed to DAZN’s YouTube channel while the remaining 30% to the DAZN platform," said Katie Smith, vice-president of rights partner relations at DAZN, to News Tank, on 18/05/2022, before the FC Barcelona (ESP) - Olympique Lyonnais (FRA) final at the Allianz Stadium (41,500 capacity) in Turin (ITA), on Saturday 21/05/2022 (kick-off at 19:00 CET).

DAZN has acquired the global broadcasting rights (excluding MENA and China) to the UEFA Women's Champions League for the 2021-2025 cycle, and has partnered with YouTube to co-broadcast the competition free of charge across all territories covered (all 61 matches in the first two seasons, 19 of the 61 matches per season for the next two). The group has sub-licensed the rights to co-broadcast the final free-to-air to several linear TV channels, including TMC (TF1 group) in France and Catalan…